Related commission
Seller activation study
A study of how new sellers reach a first listing, a first accepted order, or a first completed job — the actions that actually put stock or labour onto the marketplace.
Ask for a seller activation study and name the seller action you currently treat as ‘live’.
Who it is for
Marketplace operators whose buyer side looks healthy while the supply side stays thin, including food, classifieds, and B2B parts apps used around Prai and Penang.
What you leave with
A written study that separates ‘signed up’ from ‘able to transact’, with attention to documents, photos, pricing, and the first inbound request.
Scope
Sellers only. One app. Window of four to eight weeks, or a named cohort of new seller accounts.
Included
- Seller-side event map
- Definition of seller activation for this category (listing versus first fulfilled order)
- A short field note on documents Malaysian sellers typically must upload
- Written study and one briefing
Not included
- Seller recruitment campaigns
- Photography or listing-writing for individual stalls
- Buyer-side funnels
How the work proceeds
- Agree the seller action that counts.
- Read the export against that action.
- Write up where sellers wait — photo quality, SKU setup, bank details, or silence after the first listing.
Preparation on your side
Seller event export and a sample of five anonymised seller accounts at different stages.
Constraints we will not blur
We will not contact your sellers unless you arrange introductions. Anonymised accounts are enough for most studies.