Client stories

What people did with the document, including where they wanted more.

These are named with permission for role and category. They refer to a specific commission on this site. None of them are star widgets.

The report stopped us treating kitchen sign-ups as live supply. We had 140 new stalls in the export; only a third had accepted an order during opening hours in the window they studied. The briefing in George Town was plain. I still wish they had been harder on our address coverage in Seberang Perai — that chapter is shorter than the kitchen chapter, and coverage is half our complaint volume.

Hafiz Rahman, Operations lead, food marketplace — Two-sided activation report

They refused to count a published listing as activation, which annoyed me for a week and then became the sentence I used with the board. The study walks through five anonymised seller accounts, including one who uploaded a sofa and never opened a reply. That account looks like several I can name.

Melissa Ong, Product manager, classifieds app — Seller activation study

I do not read long annexes. The one-page note told me new suppliers stall on the bank letter, and new buyers send RFQs to accounts that cannot answer yet. We changed the invite email. I would have liked the final briefing on site rather than on video; the quote for travel felt steep for a half day.

Suresh Nair, Procurement, parts exchange serving Prai factories — Two-sided activation report

The review separated driver document queues from rider payment failures. Those two drops had been one red bar in our weekly slide. After the 90-minute call we stopped asking the onboarding designer to fix a JPJ-related delay she does not control.

Alicia Tan, Growth, ride-hail operator — Onboarding funnel review

We had already sat through their full report in October. The recap in February used the same headings, which made the comparison readable. Cleaner sign-up, same stall at first accepted job. No theatre, no new vocabulary to learn.

Dr. Farah Ismail, Founder, home-services marketplace — Cohort activation recap

Longer reading

Two engagements, told as sequences rather than praise.

The first is a food marketplace whose kitchens were counted too early. The second is a parts exchange on the industrial estate whose buyers were writing into silence.

George Town kitchens

When “live stall” meant a menu photograph

A food marketplace came with eight weeks of events and a board slide that treated every new kitchen account as supply. The two-sided report split buyer first orders (respectable in central George Town, thin in Seberang Perai) from seller first accepted orders during declared open hours. The operations lead used the seller chapter to stop paying onboarding bonuses at menu upload. Coverage was named; it was also the chapter they later asked us to lengthen. We agreed the next recap would carry a district table if the export held a pin.

Prai parts exchange

RFQs sent to accounts that could not answer

A B2B exchange serving factories around Prai Industrial Estate had healthy buyer registrations and a quiet order book. The report’s buyer path reached first RFQ quickly. The seller path stalled on bank-letter verification. Buyers were already addressing requests to those half-ready accounts. The one-page note was written for a procurement audience: last step most suppliers reach, the document that blocks them, and the mismatch. Travel for an on-site briefing was declined; the video reading still named the estate. The invite email changed the following month.

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