Two-sided activation report
A written account of how new buyers and new sellers in one marketplace app reach their first real participation, and where each side stalls.
Reports and studies
Each engagement produces a written document and a briefing. Choose the shape that matches the question you actually have about first participation in a marketplace app.
A written account of how new buyers and new sellers in one marketplace app reach their first real participation, and where each side stalls.
A close reading of the stretch between first open and first participation, written for teams who suspect the early screens — not later demand — are where people leave.
A study of how new sellers reach a first listing, a first accepted order, or a first completed job — the actions that actually put stock or labour onto the marketplace.
A follow-on reading of a later cohort against an activation definition we already settled with you, so you can see whether the same stalls still appear.