Method
This is the sequence behind the flagship two-sided report. Narrower studies skip steps that do not apply; they do not invent new ones.
You name the marketplace type, the two participant groups, the commercial question, and the calendar window. You also name a person who can explain what an event means. If that person does not exist, we wait. A report written against guessed event labels is a fiction we will not sign.
We list every event in the export against the path you believe a new buyer and a new seller follow. Collisions — three names for checkout, a missing role field — are written down before analysis. This map becomes an annex. Stakeholders who only read page one still benefit, because page one will not claim a step we cannot see.
A half day, by video or in Penang. We settle one buyer action and one seller action in the words your team already uses: first paid order, first accepted job, first RFQ answered. We also settle the clock: same session, seven days, or thirty. Arguments that usually happen in the corridor after a slide meeting happen here, on the record.
Each side is followed from first identifiable arrival to the named action. Time-to-first-participation is calculated only where timestamps exist. Festival weeks are labelled. Sparse seller cohorts are written as account stories rather than forced into a funnel with decorative percentages.
You receive a draft with comments invited on definitions only — not on whether the drop-off is flattering. The final report adds a one-page note for people who will not read annexes. Two briefings: one to walk the draft, one to read the final. After that, we do not keep a standing login to your events.
A cover with the marketplace type and the window. The two definitions, printed again so they cannot drift. A buyer reconstruction and a seller reconstruction. A short list of measurement gaps. An annex with the event map. No software mock-ups, no invented industry averages, no recommendation to buy a particular vendor’s collector.
If you want this sequence applied to your app, send a brief. If you only need the onboarding stretch or the seller side, the related commissions use the same discipline with fewer sittings.
