Related commission
Cohort activation recap
A follow-on reading of a later cohort against an activation definition we already settled with you, so you can see whether the same stalls still appear.
Who it is for
Teams who have already taken a two-sided report or a seller study and want the next month’s cohort read in the same language.
What you leave with
A shorter recap: same definitions, new window, a comparison paragraph, and a 45-minute briefing.
Scope
One previously agreed definition set. One new cohort or calendar window. No new workshop unless definitions have changed.
Included
- Reuse of the prior event map and definitions
- Cohort reconstruction
- A comparison note against the earlier window
- One briefing
Not included
- A fresh definition workshop (book the full report if the product has changed)
- New participant groups not covered in the original engagement
How the work proceeds
- Confirm the definitions still hold.
- Ingest the new export.
- Write the recap against the original report’s structure so pages can be read side by side.
Preparation on your side
The prior report and a new export in the same event shape.
Constraints we will not blur
If event names have been renamed since the last report, we pause to remap; that extra mapping is quoted.