Flagship commission
Two-sided activation report
A written account of how new buyers and new sellers in one marketplace app reach their first real participation, and where each side stalls.
Who it is for
Product leads, operations managers, and marketplace founders who already have an app with two participant groups and a few months of event history.
What you leave with
A bound-style written report plus two briefing sessions. You leave with agreed activation definitions, reconstructed funnels for each side, a drop-off narrative, and a short list of measurement gaps — not a software login.
Scope
One marketplace app. One agreed calendar window, typically four to eight weeks of events. Buyer side and seller side treated as separate populations that happen to share an app.
Included
- Kickoff call to name the marketplace type, the two participant groups, and the commercial question the report must answer
- Inventory of the events you can actually export, including gaps and naming collisions
- A half-day definition workshop that settles what counts as activation for buyers and for sellers in this app
- Funnel reconstruction for each side, with time-to-first-participation where the timestamps exist
- A written report in English, with a one-page briefing note for stakeholders who will not read the annexes
- Two briefing sessions: a draft walkthrough and a final reading
Not included
- Installing tracking code or rebuilding your event pipeline
- Running acquisition campaigns or rewriting onboarding screens
- Ongoing monthly monitoring after the report is delivered
- Legal or financial audit of the marketplace itself
How the work proceeds
- You send a brief: marketplace type, the two sides, the window, and what you can export.
- We map events against the activation questions and flag missing fields before any analysis starts.
- We hold the definition workshop so first-order, first-listing, first-trip, or first-accepted-job is named in language your team already uses.
- We reconstruct each side’s path from registration (or first open) to that named action.
- You receive a draft, then a final report and a second briefing.
Preparation on your side
A named contact who can explain what each event means, an export covering the agreed window, and a one-page description of how a new buyer and a new seller are supposed to reach first participation.
Constraints we will not blur
We do not invent events that were never recorded. If seller activation cannot be seen in the export, the report says so and stops at the last observable step.