Several of the marketplaces we are asked to read sit next door, in the industrial estate, rather than in a consumer app store. A parts or logistics exchange lives or dies on whether a newly invited supplier can answer a first request for quote, and whether a newly invited buyer can place that request without calling a salesperson.
Activation language from consumer apps travels badly into that room. ‘First session’ means little to a lead who logs in twice a week from a desktop in a purchasing office. We brief in terms they already use: registered, documents verified, first RFQ sent, first RFQ answered, first purchase order cut.
The written report still carries the reconstructions. The briefing note on page one does not. It lists the last step most new suppliers reach, the document that commonly blocks verification (often SSM papers or a bank letter), and whether buyers are requesting quotes from accounts that cannot yet answer.
If you are commissioning a report for a B2B marketplace, say so in the brief. We will set the workshop around quote and order events, not around first order of nasi kandar, and we will keep the gold-rule diagrams in the annex where they belong.